Subject Line: Now boarding: your warm weather getaway!✈️☀️🌴
Snippet preview: over 40 sunny destinations to wfh!
Client: Jet Blue
The Deliverable: Email Sales Funnel (spec)
Target Audience: New Yorkers with disposable income, ages 20-40’s
Challenge: Entice the reader to buy last-minute deals to warmer climates and escape the blistering New York City winter.
Tone: Optimistic, Snarky, Casual, Considerate
Strategy: I appealed to the target audience’s deepest desire (warm weather, finally) by agitating their pain point (surviving the city in unrelenting cold weather).
This audience is known to be busy workaholics with time-sensitive attention spans. The headline gets straight to the point and gets the wheels in their imaginations turning. The copy language empathizes with the lifestyle of New Yorkers, making them feel understood, which increases the selling strength of Jet Blue's fantasy of a well-deserved vacation.
The copy also ropes in a demographic of people who aim to reap the “have it all” benefits that working from home promises.